Rural Trader Ltd is a small publishing company established in 2004.

The biggest problem I had was time…how on earth could I fit 25 hours work a day into 24!

Whilst chatting to my accountant I happened to mention that further expansion would be a nightmare. As it was, my entire weekends were spent invoicing & chasing money…he was incredulous. He asked what systems I had in place & I told him it as it was…none! I hand typed each & every invoice, using 3 or 4 excel spreadsheets to try & keep on top of things. Customer sales were on one spreadsheet, invoice templates on another, amounts outstanding on another, addresses were on a Roladex & so the list went on...but I didn’t know any other way to do it.

That’s when he showed me Logical Office. To cut a long story short, having spent a couple of weeks researching other CRM’s I had Logical Office installed. Logical Office’s representative came up from London & spent a couple of days installing the software & training us on how to use it.

I can’t tell you what a difference it has made to my business. I’m not the most computer literate person in the world I can honestly say it’s a doddle to use!

The best thing about it is that everything I need to know is there at the touch of a button. Now, if a customer calls & wants to know the state of his account, change his address, what adverts he ran last month, what phone numbers we have for him, a copy of an invoice I can answer there & then & deal with him in a matter of seconds. I used to have to check one spreadsheet, then the Roladex, then another spreadsheet & the simplest enquiry was an embarrassingly lengthy task.

The best thing is the time Logical Office saves me. I still work weekends but I spend the time expanding & improving my business…invoicing & chasing debts takes a fraction of the time it did. My turnover is now 4 times what it was when I took the business on but the admin workload is the same. And, Logical Office can cope with all the expansion I can manage at no extra cost!

Phylida Austin
Managing Director
Rural Trader Limited